The brand identity for ‘Honest’ was developed through multiple iterations to reflect the company’s mission of using 100% natural and locally sourced ingredients.
The final logo features a smooth, flowing design to represent the sauce, a key component in their crafted burgers. The colour palette includes a vibrant orange, similar to burger sauce but made brighter to ensure it stands out.
A bold yellow pattern was added in the background to make the typography pop while maintaining the fluid, sauce-inspired aesthetic central to the design.
FINAL LOGO
SOCIAL MEDIA POST
BUSINESS CARD & LETTERHEAD
PROCESS
Initial Sketches
Concept 1
Concept 2
Concept 3
Colour Choices
DESIGN BREAKDOWN
