The BUMPERTOBUMPER campaign aims to raise awareness among Irish private vehicle owners about the environmental impact of traffic and emissions, encouraging greater use of public transportation to reduce pollution and improve public health.
The design solution highlights the negative effects of traffic congestion, such as increased pollution and frustration, caused by over-reliance on private vehicles. Featuring a traffic light integrated into the “0” and connected typography symbolizing road infrastructures, the CO2 design illustrates the harmful emissions from cars, reinforcing the campaign’s environmental message.
BANNER, POSTER, & SOCIAL MEDIA POST
ADSHEL ANIMATION VIDEO
INITIAL ADSHEL ITERATIONS
MORE CONCEPTS & COLOUR EXPLORATION
FINISHING ITERATIONS
DESIGN BREAKDOWN
